The MSc International Events, Leisure & Tourism Management is a postgraduate programme designed to develop advanced knowledge and leadership skills in the global events, hospitality, and tourism industries. It is ideal for individuals who want to build a successful career in managing large-scale events, tourism operations, and leisure services in an international context.
This programme covers key areas such as event planning and management, tourism development, hospitality operations, destination marketing, and customer experience management. Learners gain an understanding of how the global tourism and leisure industry operates, along with the skills to design, manage, and promote events and destinations effectively. It also enhances strategic thinking, organisational abilities, and communication skills required in this dynamic sector.
The qualification is suitable for graduates and professionals aiming to progress into roles such as event manager, tourism consultant, hospitality manager, or destination planner. It prepares learners to succeed in international environments, equipping them with the expertise to manage diverse projects and contribute to the growth of the global events and tourism industry.
Inspire Institute of Technologies is an approved partner to deliver this program.
Program Highlights
Study Units
- E Commerce Strategy for Aviation
- Financial Decision Making for Events, Leisure and Tourism
- Fundamentals of CSR and Sustainability
- Fundraising and PR for Events, Leisure and Tourism
- Marketing Management for Events, Leisure and Tourism
- Project and Quality Management for Events, Leisure and Tourism
- Business Consultancy Project-portfolio assessment
- Dissertation
Entry Requirements
- Age Requirement: Applicants should generally be 21 years or older at the time of enrolment.
- Educational Requirement: A Bachelor’s degree or Level 6 qualification in Tourism, Hospitality, Events Management, Business Management, Marketing, or a related field is required. Acceptable backgrounds may include diplomas or degrees in Travel & Tourism, Hotel Management, Leisure Studies, or Event Planning.
- English Language Proficiency: Strong English communication skills are essential. Non-native speakers may need IELTS or equivalent qualification, or proof of prior education completed in English.
- Work Experience (Preferred): Relevant experience in events, tourism, hospitality, or customer service sectors is beneficial but not mandatory.
This programme is suitable for individuals aiming to develop advanced expertise in events, leisure, and tourism management and progress into global career opportunities.
Learning Outcomes
E Commerce Strategy for Aviation
- Critically evaluate the commercial benefits of e-commerce and its transformative potential through an assessment of e-commerce, e-sales and, e-distribution.
- Critically analyse the brand benefits of e-commerce and the digital revolution in the wider context of airlines, airports, and consumer relations.
Financial Decision Making for Events, Leisure and Tourism
- Critically understand, evaluate and apply accounting and finance principles through selected relevant examples.
- Interrogate and interpret business performance and financial position using financial statement analysis, and researching annual reports, company announcements, financial databases and media and other information sources.
- Demonstrate an understanding and use of the appropriate analytical techniques to be applied to decision making involving the raising of finance, the use of funds for investment projects and the distribution of funds to investors. Use quantitative models and independent judgement to analyse financial decisions and recommend feasible options that managers can implement.
- Communicate financial information, analysis and issues clearly and concisely. Critically understand, identify and evaluate how financial management strategies may support the development, measurement and management of decision making in the context of Events, Leisure, Tourism, Culture and the broader Creative Industries sector.
Fundamentals of CSR and Sustainability
On successful completion of this module students will be able to:
- Critically evaluate core issues, policy and legislation surrounding CSR
- Analyse and interpret CSR reports of corporate entities.
- Discuss the interrelationships between business and society.
- Discuss the need for sustainable business models.
- Analyse the link between CSR and financial performance.
- Explore how CSR is perceived and practiced around the globe.
Fundraising and PR for Events, Leisure and Tourism
At the end of this module you should be able to:
- Critically understand, evaluate, synthesise and debate contemporary frameworks, concepts and issues of PR within the broader Creative Industries sector, by adopting and applying appropriate perspectives of PR in a given situation, making critically and informed choices.This should be underpinned by the reflective and critical use of appropriate academic and professional literature.
- Demonstrate a critical understanding of the concepts, models and techniques used in Fundraising, within the broader Creative Industries sector, by identifying, analysing, presenting and explaining key concepts and issues.This should be underpinned by critical and reflective use of appropriate academic and professional literature.
Marketing Management for Events, Leisure and Tourism
At the end of this module you should be able to:
- Critically understand, evaluate and apply contemporary frameworks, concepts, roles, contexts and/or purposes of marketing management in Events, Leisure, Tourism and the broader Creative Industries sector (e.g. environmental settings, organisational contexts, etc.).In addition, students on successful completion of this module, should be able to apply appropriate perspectives of marketing management to a given situation, and develop and present those arguments (individually and/or as a members of a team) in a professional and persuasive manner, to a diverse audience of peers and academics.
- Demonstrate a critical understanding of the concepts, models and techniques used in marketing management in Events, Leisure, Tourism and the Creative Industries context, and more broadly.Besides, students on successful completion of this module, should be able to identify, analyse and explain the competitive situations faced by a company and be able to apply an appropriate range of marketing management tools and models. This should be underpinned by the use of appropriate academic and professional literature, which will be critically discussed in their various dimensions.
Project and Quality Management for Events, Leisure and Tourism
At the end of this module you should be able to:
- Critically understand issues, evaluate and apply contemporary frameworks and concepts appropriate to project management in the Events, Leisure, Tourism and Creative Industries sector.
- Demonstrate a critical understanding – underpinned by reflective use of academic and professional literature – of the concepts, models and techniques used in quality management in Events, Leisure, Tourism and the Creative Industries sector.
Business Consultancy Project-portfolio assessment
On successful completion of this module students will be able to:
- Demonstrate good judgment in the planning, selection, prioritisation and collection of evidence to investigate the chosen issue or topic via primary and/or secondary data
- Analyse and evaluate the findings of their research based on the primary and/or secondary data collected and in the light of the appropriate theoretical background and the constraints introduced by practical and real-life business issues.
- Communicate effectively the business project conclusions and recommendations including presentation of quantitative/qualitative data in appropriate format and a well-structured professional report
- Demonstrate personal accountability and integrity in their work, leading to achieving the status of a trusted business advisor
- Demonstrate the development of independent and self-managed learning
Dissertation
On successful completion of this module students will be able to:
- Critically devise a carefully considered research project;
- Critically evaluate complex ideas and analyses in their area of research;
- Demonstrate self-direction and originality in carrying out independent and evidence informed study, which analyses and evaluates aspects of the course studied.
Target Audience
The MSc International Events, Leisure & Tourism Management is designed for individuals who want to build advanced skills in managing events, tourism services, and leisure operations in a global environment.
- Tourism And Hospitality Graduates Seeking Advanced Knowledge In Global Events And Tourism Management
- Event Planning Professionals Looking To Enhance Skills In Managing Large Scale Events And Projects
- Travel And Tourism Industry Workers Aiming To Progress Into Senior Management Roles
- Business And Marketing Graduates Interested In Careers In Tourism, Leisure, And Event Management
- Customer Service And Hospitality Staff Wanting To Develop Leadership And Management Skills
- Entrepreneurs In Tourism Sector Planning To Start Or Expand Events And Travel Businesses
- Career Switchers Entering Tourism Industry To Build Strong Professional Skills In Events And Leisure
This course is ideal for motivated individuals who want to gain global exposure and develop leadership abilities. It supports career growth in international tourism, event management, and leisure industries.
