In today’s fast-paced global business environment, effective marketing and sales strategies are crucial for organizational success and sustainable growth. The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is designed to equip learners with advanced knowledge, practical skills, and strategic insights necessary to excel in the dynamic fields of marketing and sales. ICTQual AB Level 6 International Diploma in Marketing & Sales Management is ideal for both freshers seeking a strong foundation and professionals aiming to enhance their career prospects in business, marketing, and sales management.
Over a duration of three years, learners will complete 360 credits, covering comprehensive topics including marketing principles, consumer behavior, digital marketing, brand management, sales strategy, market research, customer relationship management, and business analytics. The course blends theoretical frameworks with practical applications, enabling learners to develop the critical thinking, decision-making, and leadership skills required to implement effective marketing and sales strategies in real-world business scenarios.
Graduates of ICTQual AB Level 6 International Diploma in Marketing & Sales Management will gain expertise in market analysis, campaign planning, sales negotiation, strategic marketing, and customer engagement. They will also acquire the ability to leverage digital tools and data analytics to optimize marketing performance, enhance brand visibility, and drive revenue growth. By combining practical exercises, case studies, and industry-focused projects, the programme ensures learners are prepared to meet the challenges of modern marketing and sales management.
Enrolling in the ICTQual AB Level 6 International Diploma in Marketing & Sales Management allows learners to obtain a globally recognized qualification, develop a robust skill set, and position themselves for leadership, management, and specialized roles within the marketing and sales sectors across diverse industries.
Program Highlights
Study Units
This qualification, the ICTQual AB Level 6 International Diploma in Marketing & Sales Management, consists of 36 mandatory units.
Year 1 – Foundation in Marketing & Sales Management
- Principles of Marketing and Sales
- Business and Marketing Communication
- Consumer Behaviour and Market Research
- Fundamentals of Digital Marketing
- Marketing Analytics and Data Interpretation
- Sales Techniques and Customer Relationship Management (CRM)
- Business Economics and Financial Principles
- Branding and Promotional Strategies
- Professional Ethics and Corporate Governance
- Business Law and Regulatory Frameworks
- Health, Safety, and Environmental Awareness in Business
- Introduction to Project Management in Marketing
Year 2 – Intermediate Studies in Marketing & Sales Management
- Strategic Marketing Management
- Integrated Marketing Communications (IMC)
- Advanced Sales Management and Negotiation
- Digital Marketing Campaigns and Social Media Strategy
- E-commerce and Online Sales Management
- Marketing Research Methods and Reporting
- Customer Experience Management
- Product Development and Innovation Management
- International Marketing and Cross-Cultural Strategies
- Marketing Operations and Budgeting
- Business Analytics and Performance Measurement
- Applied Research Methods in Marketing
Year 3 – Advanced Studies in Marketing & Sales Management
- Marketing Strategy and Competitive Analysis
- Leadership in Marketing and Sales Teams
- Advanced Digital Marketing and Automation
- Brand Management and Corporate Identity
- Strategic Sales Planning and Forecasting
- Global Marketing Trends and Market Expansion
- Customer Insights and Behavioural Analytics
- Marketing Technology and CRM Systems
- Professional Ethics and Sustainability in Marketing
- Innovation, Entrepreneurship, and Marketing Business Development
- Strategic Project Management in Marketing
- Final Year Major Project (Capstone Project)
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is designed for learners who wish to develop advanced skills and strategic knowledge in marketing, sales, and business management. To ensure learners can successfully complete this comprehensive programme, candidates must meet the following entry requirements.
Age Requirements
- Learners must be at least 18 years old at the time of enrolment
- There is no upper age limit, allowing both young learners and experienced professionals to apply
Educational Requirements
- A minimum of a high school diploma or equivalent qualification is required
- Preferred candidates may have completed prior business, marketing, or management-related studies, such as a Level 5 Diploma in Business Management, Marketing, or Sales
- Basic knowledge of business principles, communication, and mathematics is advantageous
Professional Experience
- Experienced learners should have at least 2–3 years of verifiable work experience in marketing, sales, or business management roles
- Fresh learners without professional experience are welcome but will be required to complete all course assignments and practical assessments to demonstrate competence
English Language Proficiency
- Learners must demonstrate proficiency in English, both written and spoken
- Acceptable evidence includes a recognized English language qualification (e.g., IELTS 5.5 or equivalent) or proof of prior education in English
Enrolling in the ICTQual AB Level 6 International Diploma in Marketing & Sales Management ensures that learners have the necessary academic background, professional experience, and language proficiency to successfully complete the programme and excel in global marketing and sales management roles.
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management equips learners with an internationally recognized qualification to develop advanced skills in marketing, sales, and business strategy. Over three years and 36 mandatory units, learners will acquire practical, strategic, and managerial competencies to excel in diverse marketing and sales roles. The learning outcomes are specific, measurable, and aligned with global industry standards to ensure graduates are prepared for real-world business challenges.
Year 1 – Foundation in Marketing & Sales Management
Principles of Marketing and Sales
- Understand core marketing and sales concepts, frameworks, and strategies
- Apply foundational marketing principles to real-world business scenarios
- Analyze target markets, competitors, and consumer trends
- Develop basic strategic thinking in sales and marketing operations
Business and Marketing Communication
- Enhance written, verbal, and digital communication skills for professional settings
- Prepare business reports, presentations, and marketing documentation
- Apply communication strategies for internal teams and external stakeholders
- Demonstrate professional etiquette and interpersonal skills in marketing contexts
Consumer Behaviour and Market Research
- Analyze factors influencing consumer decision-making and buying behavior
- Conduct qualitative and quantitative market research
- Interpret consumer data to inform marketing and sales strategies
- Apply research findings to improve customer engagement and satisfaction
Fundamentals of Digital Marketing
- Understand digital marketing channels, tools, and trends
- Apply strategies for social media, SEO, and online campaigns
- Monitor and measure digital engagement and performance metrics
- Develop practical digital marketing skills through case studies and exercises
Marketing Analytics and Data Interpretation
- Use data analysis tools to interpret marketing and sales data
- Identify trends, patterns, and opportunities to optimize campaigns
- Apply insights to decision-making and strategy development
- Develop analytical skills to assess marketing performance effectively
Sales Techniques and Customer Relationship Management (CRM)
- Implement effective sales strategies and negotiation techniques
- Use CRM systems to manage customer interactions and relationships
- Analyze customer data to improve retention and sales performance
- Develop practical skills in client engagement and relationship building
Business Economics and Financial Principles
- Understand economic principles impacting marketing and sales decisions
- Apply financial knowledge to budgeting, pricing, and revenue analysis
- Analyze cost-benefit and ROI for marketing initiatives
- Develop skills to link marketing strategies with organizational financial goals
Branding and Promotional Strategies
- Understand brand management, positioning, and identity development
- Apply promotional strategies across multiple channels
- Evaluate brand performance and customer perception
- Develop practical campaigns to strengthen brand recognition
Professional Ethics and Corporate Governance
- Apply ethical standards in marketing and sales practices
- Understand corporate governance principles relevant to business operations
- Analyze case studies to identify ethical challenges and solutions
- Promote ethical decision-making in marketing strategies
Business Law and Regulatory Frameworks
- Understand legal regulations affecting marketing and sales activities
- Apply knowledge of consumer protection, advertising, and contract law
- Analyze compliance issues in domestic and international markets
- Develop skills to navigate regulatory requirements effectively
Health, Safety, and Environmental Awareness in Business
- Recognize workplace health and safety standards
- Apply environmental sustainability principles in marketing and business operations
- Evaluate organizational practices for safety and environmental compliance
- Develop awareness of corporate social responsibility (CSR) initiatives
Introduction to Project Management in Marketing
- Understand project management principles for marketing initiatives
- Develop project plans, timelines, and resource allocation strategies
- Monitor progress and implement corrective actions when needed
- Deliver marketing projects successfully within time and budget constraints
Year 2 – Intermediate Studies in Marketing & Sales Management
Strategic Marketing Management
- Develop strategic marketing plans aligned with organizational objectives
- Analyze internal and external business environments using SWOT and PESTEL
- Apply segmentation, targeting, and positioning (STP) frameworks
- Evaluate strategy effectiveness through measurable KPIs
Integrated Marketing Communications (IMC)
- Plan and execute integrated marketing campaigns across multiple channels
- Align messaging and branding with organizational objectives
- Analyze the effectiveness of communication strategies
- Develop practical IMC skills through case studies and projects
Advanced Sales Management and Negotiation
- Implement advanced sales management and negotiation techniques
- Develop sales strategies for B2B and B2C markets
- Analyze sales performance metrics to optimize team outcomes
- Lead sales teams to achieve revenue and client satisfaction goals
Digital Marketing Campaigns and Social Media Strategy
- Design and manage multi-channel digital marketing campaigns
- Apply social media strategies to enhance brand engagement
- Monitor analytics to optimize campaigns in real time
- Develop practical digital marketing skills for business growth
E-commerce and Online Sales Management
- Understand principles of e-commerce platforms and online sales operations
- Manage online marketing, product listings, and customer experience
- Analyze sales metrics and optimize digital revenue streams
- Apply practical strategies to increase online conversion and retention
Marketing Research Methods and Reporting
- Conduct primary and secondary research to gather marketing insights
- Analyze data and prepare professional research reports
- Apply findings to improve marketing strategies and decision-making
- Develop skills in data visualization and interpretation
Customer Experience Management
- Understand the customer journey and touchpoints
- Implement strategies to enhance customer satisfaction and loyalty
- Measure customer experience metrics and identify improvement areas
- Develop practical skills in CX strategy implementation
Product Development and Innovation Management
- Apply principles of product design, development, and lifecycle management
- Innovate marketing strategies for new products or services
- Conduct feasibility and market analysis for product launches
- Evaluate product performance through practical business cases
International Marketing and Cross-Cultural Strategies
- Understand global marketing trends and cross-cultural consumer behavior
- Apply international marketing strategies and market entry models
- Analyze challenges and opportunities in global markets
- Develop skills for managing multinational campaigns effectively
Marketing Operations and Budgeting
- Develop operational plans for marketing initiatives
- Allocate resources and manage marketing budgets efficiently
- Monitor expenditure and ROI for marketing programs
- Apply practical financial management skills in marketing operations
Business Analytics and Performance Measurement
- Use analytics tools to monitor marketing KPIs
- Interpret data to inform strategic decisions
- Develop skills to optimize marketing performance based on insights
- Create actionable reports to support organizational objectives
Applied Research Methods in Marketing
- Design research projects to address marketing problems
- Collect, analyze, and interpret data using rigorous methods
- Apply findings to improve marketing and sales performance
- Present research outcomes in a professional and structured format
Year 3 – Advanced Studies in Marketing & Sales Management
Marketing Strategy and Competitive Analysis
- Develop advanced marketing strategies to gain competitive advantage
- Conduct competitor and market analysis to inform strategic decisions
- Apply frameworks for long-term business growth and profitability
- Evaluate strategic outcomes and refine marketing approaches
Leadership in Marketing and Sales Teams
- Develop leadership skills to manage marketing and sales teams effectively
- Apply motivational techniques and performance management strategies
- Lead cross-functional projects and collaborative initiatives
- Evaluate team performance and implement continuous improvement strategies
Advanced Digital Marketing and Automation
- Implement marketing automation tools and strategies
- Analyze digital campaign performance to optimize engagement and conversions
- Apply advanced SEO, PPC, and content marketing techniques
- Develop practical skills to execute data-driven digital strategies
Brand Management and Corporate Identity
- Develop and manage brand equity, positioning, and corporate identity
- Apply strategies to enhance brand recognition and loyalty
- Monitor brand performance using KPIs and analytics
- Design practical campaigns for brand growth and differentiation
Strategic Sales Planning and Forecasting
- Develop advanced sales plans and revenue forecasts
- Apply analytical tools to monitor sales pipelines and performance
- Implement strategies to achieve organizational sales objectives
- Evaluate sales results and optimize planning processes
Global Marketing Trends and Market Expansion
- Analyze emerging trends and innovations in global marketing
- Develop strategies for international market expansion
- Apply cross-cultural insights to marketing and sales strategies
- Evaluate market opportunities and risks for global campaigns
Customer Insights and Behavioural Analytics
- Use data-driven approaches to understand consumer behavior
- Apply analytics tools to predict trends and customer preferences
- Develop insights to inform marketing, sales, and product strategies
- Implement practical behavioral analysis for business growth
Marketing Technology and CRM Systems
- Utilize CRM and marketing technology platforms effectively
- Integrate technology to enhance customer engagement and campaign performance
- Monitor and optimize CRM-driven marketing activities
- Develop practical skills in data management and customer analytics
Professional Ethics and Sustainability in Marketing
- Apply ethical principles in marketing and sales practices
- Implement sustainable marketing strategies and CSR initiatives
- Analyze the impact of marketing decisions on stakeholders
- Promote responsible and ethical business practices
Innovation, Entrepreneurship, and Marketing Business Development
- Develop entrepreneurial skills for marketing and business growth
- Apply innovative strategies to launch and scale marketing initiatives
- Evaluate business opportunities and create actionable plans
- Present innovative solutions to real-world marketing challenges
Strategic Project Management in Marketing
- Manage marketing projects using advanced project management techniques
- Develop schedules, budgets, and resource plans
- Monitor progress and mitigate risks effectively
- Deliver high-quality marketing projects on time and within budget
Final Year Major Project (Capstone Project)
- Conduct an independent, applied marketing or sales project
- Integrate research, analysis, and strategy into a practical solution
- Demonstrate leadership, analytical, and professional communication skills
- Present findings to academic and industry evaluators with actionable recommendations
This structured framework ensures graduates of the ICTQual AB Level 6 International Diploma in Marketing & Sales Management acquire theoretical knowledge, practical skills, and professional competence, preparing them for leadership, strategic, and specialized roles in marketing, sales, and business management across diverse industries worldwide.
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is designed for learners who wish to gain advanced knowledge, practical skills, and strategic expertise in marketing, sales, and business management. This programme is suitable for both freshers and professionals aiming to strengthen their career prospects and leadership potential in the business sector.
Learners Aspiring to Build a Marketing or Sales Career
- Individuals looking to develop foundational and advanced knowledge in marketing and sales
- Learners aiming to understand consumer behavior, market research, and campaign management
- Those seeking practical skills to implement marketing and sales strategies effectively
Business Professionals Seeking Career Advancement
- Professionals working in marketing, sales, business development, or management roles
- Individuals aiming to enhance their qualifications for leadership, strategic, or managerial positions
- Learners looking to stay competitive in the evolving business and marketing environment
Entrepreneurs and Business Owners
- Individuals seeking to develop marketing and sales skills to grow their businesses
- Learners aiming to understand branding, digital marketing, and customer engagement strategies
- Those interested in applying innovative and strategic solutions to business challenges
Learners Interested in Digital and Data-Driven Marketing
- Individuals eager to gain expertise in digital marketing, CRM, and analytics
- Learners aiming to leverage data insights for strategic decision-making
- Those interested in optimizing marketing campaigns using modern digital tools
Aspiring Leaders and Strategic Thinkers
- Learners focused on developing leadership, project management, and decision-making skills
- Individuals aiming to take on senior roles in marketing, sales, or business strategy
- Those wishing to influence organizational growth, market positioning, and business innovation
This programme equips learners with the technical expertise, strategic insights, and professional competence necessary to excel in marketing, sales, and business management, preparing them for leadership and specialized roles in diverse industries.
As an approved centre of ICTQual AB, learners must enrol with us to pursue the ICTQual AB Level 6 International Diploma in Marketing & Sales Management. There are two certification routes depending on the learner’s experience
Route for Experienced Professionals
- Provide proof of at least 6 years of verifiable professional experience in marketing, sales, or business management
- Certain assignments or modules may be waived based on prior experience and competencies
- Complete the relevant assessments and projects as determined by ICTQual AB
- Receive guidance and support throughout the certification process
- Demonstrate advanced knowledge and practical skills through assessments and applied projects
- On successful completion, receive the ICTQual AB Level 6 International Diploma in Marketing & Sales Management
Route for Fresh Candidates
- Complete all 36 assignments and projects included in the programme
- Receive continuous assessment, constructive feedback, and guidance from instructors
- Gain comprehensive theoretical and practical knowledge in marketing, sales, and business management
- Demonstrate competencies through assignments, case studies, and project work
- Participate in guided learning and mentorship throughout the programme
- On successful completion, receive the ICTQual AB Level 6 International Diploma in Marketing & Sales Management
As an approved centre of ICTQual AB, learners must enrol with us to obtain this globally recognized qualification. Both routes equip learners with practical, technical, and managerial skills essential for success in marketing and sales. Learners will develop expertise in market research, digital marketing, strategic planning, brand management, customer relationship management, and leadership, enabling them to take on strategic, managerial, and specialized roles in organizations worldwide.
