MSc Fashion, Apparel & Luxury Management

Learning Outcomes

Business Consultancy Project-portfolio assessment

On successful completion of this module students will be able to:

• Demonstrate good judgment in the planning, selection, prioritisation and collection of evidence to investigate the chosen issue or topic via primary and/or secondary data
• Analyse and evaluate the findings of their research based on the primary and/or secondary data collected and in the light of the appropriate theoretical background and the constraints introduced by practical and real-life business issues.
• Communicate effectively the business project conclusions and recommendations including presentation of quantitative/qualitative data in appropriate format and a well-structured professional report
• Demonstrate personal accountability and integrity in their work, leading to achieving the status of a trusted business advisor
• Demonstrate the development of independent and self-managed learning

Contemporary Issues in Fashion and Sustainability

On completion of the module students displaying full attendance will be expected to be able to:

• LO1. Critically assess issues pertaining to sustainability in fashion production practices and suggest original solutions to challenges identified.
• LO2. Critically assess issues pertaining to sustainability in fashion consumption practices and suggest original solutions to challenges identified.
• LO3. Produce theoretically robust accounts of socio-political trends in contemporary fashion culture and articulate their likely impacts on design, production and distributions decisions
• LO4. Analyse and evaluate the potential impacts of technological innovations and disruptive technologies on the fashion industry.

Digital Marketing and Social media

On completion the module, you will be able to:

• Critically, assess examine and evaluate digital marketing practice using appropriate theory and models from literature and industry practice.
• Demonstrate a critical & conceptual understanding of the technical and commercial factors which have driven the widespread adoption of digital & social marketing and demonstrate a scholarly approach in assessing and analysing digital marketing and social media platforms.
• Demonstrate a systematic and conceptual understanding of digital and social media marketing as a component of marketing and wider organisational capability and apply this knowledge in an original way in order to design coherent and integrated digital marketing programmes & campaigns.

Fashion Business Market Practice

By completing this module students will be able to:

• Challenge the conceptual and technical practices of fashion industry
• Identify the skills you need to practice professionally in fashion industry
• Establish a personal fashion identity by critically assessing your realised outcomes
• Make independent critical judgments in the selection and use of ideas, materials, and techniques
• Apply enquiry and reflection enabling you to critically evaluate your work

Fashion Sales, Negotiations and Procurement

On successful completion of this module students will be able to:

• Demonstrate a comprehensive knowledge of the evolution of fashion supply chain and understand how historical and contemporary trends affect fashion buying, sourcing and market management.
• Demonstrate and understanding of the contemporary fashion marketing and omni-channel distributions and global procurement.
• Comprehend the complex procedures surrounding the fashion global supply chain and buying process, and skills needed for supplying of the sources.
• Identify the nature and characteristics of the supply chain coordination, operational strategies, forecasting and cost negotiation.

Understanding Consumer Behaviour

On completion of the module, you will be able to:

• Demonstrate a critical understanding of theories and concepts of consumer behaviour and be able to differentiate between various consumer types and develop appropriate tools and strategy to reach them effectively.
• Critically analyse and evaluate the key factors influencing buyer behaviour and their application to managerial decision-making.
• Demonstrate a comprehensive understanding and use of appropriate models of consumer analysis for developing an effective marketing strategy.
• Critically evaluate current issues in consumption behaviour, including legislative, ethical and social responsibility issues.
• Develop a critical awareness of consumer behaviour from a cross-cultural perspective.

Major Account Marketing Management

By completing this module students will be able to :

• Critically evaluate strategies in managing major accounts
• Analyse buying behaviour
• Match their marketing and selling strategy to client’s decision-making process

Retail Design, Buying and Merchandising

On completion of the module, you will be able to:

• Critically explore, analyse and evaluate a range of contemporary issues and practical aspects in the arenas of retail design, buying and merchandising.
• Apply core concepts, theories and models to own practice and/or work environment in order to address current and potential future challenges.
• Demonstrate sophisticated understandings of the manner in which products are sourced and the logistical challenges involved in transporting, storing and presenting these in the retail environment.
• Mobilise a range of differentiated theoretical approaches that address consumer behaviour and motivations on both macro- and micro-levels.
• Articulate informed critiques of business ethics and corporate social responsibility that evidence awareness of the need for cultural and social diversity to be embraced in the global retailing context.